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Art Discussion 2

Art Discussion 2

Q This week's chapter discusses the various market segments and distribution channels for the MCOs. Outline the market segments and identify the most successful distribution channels for those markets. Use some outside research to support your statements. Why do you believe each distribution channel successfully reaches the targeted market?

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Managed care organization or MCOs are the organizations that look to the company or employers as their target market. The identified target markets by the MCOs are classified on the basis of the number of employees that are under a particular employer. The market segments that are identified on the basis of the classification are Individual employer group, Small employer group, and large employer group. In the individual employer group, there will be only one employer under which there will be 50 employees working.